The Voice fell 8% from last Monday and marked a new series low for a performance show with a 3.5 adults 18-49 rating. Smash fell 10% to a series low 1.8 adults 18-49 rating. Smash finished with 5.40 million viewers, a new season low.
NBC’s “Smash” markedly improved over last week’s ratings.
NBC took first place in the advertiser-coveted 18-49 demographic with an average 3.2 rating/8 share and second in total viewers with 8.8 million. “The Voice” at 8 p.m. was flat with last week, taking the night’s top ratings with a 3.7/10 in the demo and 10.1 million total viewers. Despite “The Voice”‘s static showing, “Smash” increased 11 percent in the demo over last week, climbing to a 2.1/5, with 6.12 million total viewers.
NBC (8.61 million viewers, #2; adults 18-49: 3.1, #1) held onto the demo crown on Monday thanks to new episodes of “The Voice” (9.94 million viewers, #4; adults 18-49: 3.6, #2) – its series low for performance shows – and “Smash” (5.96 million viewers, #10; adults 18-49: 1.9, #10) – its lowest-rated telecast to date.
Smashers, what are we going to do?
At 10pm Smash was steady with a 2.1 adults 18-49 rating, tied for its season low. Smash received only 6.02 million viewers versus last week’s 6.03 million viewers. Smash fans, we need a game plan!
Last night’s episode of Smash, “Hell on Earth,” was a little more entertaining than the opposite that was last week’s, “The Coup.” Smash got a 5 percent bump for a 2.2 rating among adults with an average of 6.09 million viewers. Smash capped off the evening for NBC with a third-place 4.6/ 7 at 10 p.m. (which was 19 percent below older skewing year-ago occupant Harry’s Law).
Smash was steady with the previous week, pulling a 2.2 among adults 18-49 and 6.35 million viewers. Smash averaged 2.3 among adults 18-49 and 6.67 million viewers in the previous week.
NBC also had reason to breathe a bit more easily about its most precious new drama, “Smash.” The series, which centered on a Broadway production, had to face original dramas on ABC and CBS for the first time and it mainly retained its audience, dropping only a tenth of a point from its performance the week before, to a 2.3 rating in the 18-49 category; it lost less than half a million total viewers at 6.67 million viewers.
The show finished closer probably than many had expected to CBS’s winning drama, “Hawaii Five-0,” which had a 2.5 rating, and “Smash” managed to win the hour among a younger audience group, adults 18 to 34 years old.
NBC may be announcing a second season of “Smash” any day.
According to published reports, NBC’s SMASH, which aired its sixth episode last night, dipped slightly in ratings with 7.1 million viewers tuning in. Last week the show got a significant ratings boost with 7.9 million viewers, giving the show a 17% improvement with a rating of 2.7. The series premiere earned the show a whopping 11.5 million tuning in on February 6.
…And at 10, ”Smash” (2.7/7 in 18-49, 7.9 million viewers overall compared to last week’s Nick Jonas episode which had 6.9 million viewers overall), up against repeat dramas on ABC and CBS for the first time, grew 17% week to week for a three-week high and led the 10 o’clock hour across the board.
Excluding nights with major sports, NBC has now won four straight Mondays in adults 18-49 after not prevailing on the night with regular series in four years.
Viewership for NBC’s “Smash” was up slightly in its fourth week, according to ratings company Nielsen.
The Feb. 27 episode of the hour-long musical drama series about the making of a Broadway musical earned a 2.4 rating/6 share in the 18-49 demographic, with 6.9 million viewers overall, representing an uptick. Its overall viewership for the third episode (Feb. 20) was 6.5 million viewers.
The premiere episode was seen by 11.5 million viewers, while the Feb. 13 broadcast was viewed by 8.1 million viewers.
